Trying to find a little bit of support for a running project is not easy. There are lots of people doing very interesting things, and also running longer and higher. Why would 230 kilometers through Belarus be of interest?
This did not stop me from contacting a few of my favorite brands. Because I stand beside the products that I use. I wrote HOKA ONE ONE a message and to my great surprise I got an answer. They found my story to have depth, and asked if they could feature my story for #humansofHOKA.
I am thrilled to have my shoe brand feature my story on their blog, and I am very proud to be wearing their shoes for both my training leading up to my adventure, and also I would not run in anything else for the journey itself.
Read my story here: “Jared Goldman, a Human of Hoka”